The Misconception of "Make Money Online"

Most people that first get started in the “Make Money Online” space are often side tracked into thinking that all they need to do to become successful online is to join a good Network Marketing company or online business with a good product and they are “home free”.

This couldn’t be further from the truth!

The truth is, that these are the wrong action steps that the majority of newbie entrepreneurs end up making.
Almost ALL businesses, whether it’s in the MLM, Internet Marketing, Direct Sales, Affiliate Marketing or Network Marketing space, are “Product” companies. This means that they sell some sort of product that will allow you to earn income from.
The problem is, they are NOT “Marketing” companies.
This means that after you have invested, what is usually a good amount of money, into the business, you then find out that it’s YOUR responsibility to learn how to “market” the business, bring more customers in and generate sales.
Almost all companies WILL NOT teach you how to market the business. Because they honestly don’t know how!

99% of these businesses will train their new members on more traditional “prospecting” methods of creating new customers. These strategies include pitching friends and family. Prospecting in shopping malls. Buying lists online and making cold calls.

These prospecting strategies have been around since the beginning, but unfortunately can be very ineffective causing most entrepreneurs to fail.
After realizing that these methods can be quite ineffective, clumsy and time consuming, the new business owner runs around like a headless chicken, trying to find new ways of marketing the business and creating more customers so that they can generate a profit quickly and not go under.
This results in a huge waste of time and money for the business owner.

So what should have been done instead?

Remember that for every single online business you get into, it will be your sole responsibility to attract more customers towards the business no matter how amazing the product line is.
Products don’t sell themselves. People do.
And the only thing that will really help you to create more exposure and attraction to your business and products is “Marketing”.

“Marketing” is the one skill that will really make the difference between success and failure in the online business world.

So if you think about it, a new business owner should be more concerned about learning how to market online, than joining a business with the “latest and greatest” product line.
They should be spending time honing their online marketing skills so that they can create that explosive attraction to their business, that they’re looking for.
Because at the end of the day, if you can’t market your business successfully, you won’t have a business for very long.

But how do you do this?

Well the smartest thing to do, would be to get involved with a well established company that focuses heavily on teaching its members how to market businesses online like professionals.
Taking this route has a few advantages:
1. You don’t end up wasting extra money on a business that you may not know how to market
2. You learn the ins and outs of marketing online and what it takes to build a business successfully on the Internet
3. You get access to tools and resources that will allow you to leverage your time and business which leads to an increase in your bottom line
4. You allow yourself the chance to generate multiple streams of income quickly which was not possible before
5. You have the “right” tools, websites and equipment to make your business actually work
Remember, if you can’t be successful and earn income through a system that teaches you the marketing skills you need to grow your business online, then it is extremely unlikely that you would have been successful in your business anyway.

Download my FREE e-book now for a no nonsense guide to successful network marketing.