Buying leads is the biggest scam ever inflicted on the network marketing industry.
Why do I say that you ask?
Well you think about it for a moment. If you had a traditional brick and mortar business, would you pay people to come in to your showroom to browse, not knowing if they're even interested in buying anything you have to offer?
Of course not! It's the quickest way there is to go broke in an MLM business.
Lead vendors are just clever opportunists that have found a niche market, preying on desperate home biz entrepreneurs who've run out of friends and family to present their "opportunity" to.
Worse still! Some of the leads your upline encourages you to buy are actually generated through your own company website.
These leads are simply put through a third party. You could even call it "lead laundering".
Imagine that. You pay a joining fee to sell your company's product and then they sell you leads. They're getting at you from all angles.
Another scenario that I was a victim of in a previous company, was an up-line hotshot who was pushing his team to use traditional offline marketing methods while behind the scenes, through an independent website, he was generating large numbers of leads online and then selling them to his down line team.
Nobody in our team thought to ask where the leads were originating from because none of them knew anything about online lead generation. They were just blindly following their sponsor's instructions.
Here's what my mentor has to say about buying leads.
Most people would rather walk barefoot over hot coals than talk to strangers on the phone.
Just as there is a small proportion of people who have the ability to use offline cold marketing, there is the same small group who have the gift of being able to talk purchased leads into sales.
But as network marketing is a business of duplication, cold calling is not a strategy that will be successful to most new MLMers.
Retention rates in your organization will be much greater if your team is taught how to build relationships, using social media, BEFORE introducing the business opportunity. Attracting interested people first, makes it much easier to get on the telephone and start building some rapport....and it's certainly more effective than SPAMMING business links all over facebook!
Mentoring for Free will teach anyone in any MLM company, "not what to think but how to think"
