Traditionally, we are taught to promote how great our company is, what kind of miracles our products can do. And generally play the "mine is better than yours game".
Today, people are bombarded with countless ads and offers left right and center. New MLM's and “prelaunch” opportunities.
There are countless opportunities being offered out there. Within your company, there are hundreds and thousands of representatives selling the same thing. Just Google your product in whichever niche market you are in, and you will see hundreds of competitors pop up in the search results.
Put yourself in your prospect's shoes for a second. What would you think if you saw another "Best Business On The Planet" Ad? or "Join X Company Now"?
Frankly...you wouldn't care at all! And you wouldn't even give it a second look.
Well that's exactly what is happening in the market place right now!
Hundreds and thousands of people are making the mistake of marketing this way! This is your time to capitalize!
So what do I market?
There may be thousands of other companies, and thousands of other products out there, but there is only one of YOU!
You must position yourself as a leader and an expert. 97% of the market place is NOT doing this, and that's why YOU have to raise your hand, stand out and add value instead of being a peddler just like everyone else.
This is a people business.
People join other people. Not companies! So start marketing YOU!
Another reason why you want to be marketing yourself and NOT your business opportunity is because it can seriously reduce the attrition rate in your organization.
The only real asset you have in this business , is the list of prospects and team members that you build over time. You don't really own any stake in your MLM business. And believe me when I say that network marketing companies can change the rules, anytime they want.
So if you want to create a real business, it has to be something that is built around YOU!
In order to successfully brand yourself, you must have something of value to offer.
The best thing you can do to increase the value in others is to first increase the value in yourself:
Educate yourself with materials that are valuable to others but few are willing to acquire. You don't need to be a 10 year veteran to be considered valuable. You are automatically valuable if you know just one thing that others don't. Just ONE thing.
So the next time you go out there and prospect for your business, don't just blatantly pitch your business opportunity and beat people over the head with it.
Give value and solutions that people can take away regardless if they join you or not.
Most importantly. TELL THE TRUTH! Too many marketers make outrageous claims of overnight success and lavish lifestyles when, for most people in this industry, that is not the case. You are offering a business opportunity, not a "get rich quick scheme".
You will continue to struggle in growing your downline if you continue to pitch your opportunity right from the start. Mentoring for Free is the system I personally use and it will show you how to master the "You Inc." concept.
If you want to experience the joy of having prospects call you in a matter of weeks after applying this system, then what are you waiting for?!
I would also highly recommend a copy of Michael Dlouhy’s Success in 10 Steps which is THE text book for "Attraction Marketing" to develop a mentoring approach that will attract endless leads and reps into your business.
If you haven't heard of Michael Dlouhy, he was a legend in this industry when Mike Dillard was still waiting tables.
I hope to see you at the top!
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